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pocket hole plugs
Skip itA small market ($74K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good1,302.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.92avg listing price — sweet spot $15–$100
Price range
Okay$5.48–$19.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 44K searches