42
plug in outdoor light
Skip itA small market ($71K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$31.20avg listing price — sweet spot $15–$100
Price range
Great$12.12–$61.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good925.43avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad$71K$71K/yr · 109K searches
Signals High Returns