45
plug in motion sensor light
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.01avg listing price — sweet spot $15–$100
Price range
Great$13.43–$70.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great466.91avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Market size
Bad$54K$54K/yr · 60K searches