49
plug in lights
Skip itSoft demand (-11.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$15.80avg listing price — sweet spot $15–$100
Price range
Great$5.86–$45.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,791.23avg incumbent reviews — the moat a new listing must climb
Market size
Bad$99K$99K/yr · 244K searches
Growth
Bad-11.7%90-day search growth — must beat 0% to launch