61
pliers
Launch itA $4.9M/yr market growing +1.5% this quarter with returns at 1.4% — clears our launch bar.
Market size
Incredible$4.9M$4.9M/yr · 2.7M searches
Avg price
Incredible$30.18avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$5.17–$115.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,631.5avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality