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53

plastic razor blades

Worth a look

Shows searches that convert (17.6% search→purchase), but prices mostly outside the sweet spot ($4.00–$13.00) keeps it on the watch list.

Market size 70Growth 34Conversion 98Competition 24Returns 96Price range 0Avg price 20Brand share 51Review moat 35Quality gap 67

Conversion

Incredible17.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Market size

Good$728K

$728K/yr · 566K searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,976.88

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+7.3%

90-day search growth — must beat 0% to launch

Competition

Bad71%

top-5 click share — a locked-up shelf

Avg price

Bad$7.32

avg listing price — sweet spot $15–$100

Price range

Bad$4.00–$13.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Search terms