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plastic apron
Worth a lookShows searches that convert (7.6% search→purchase), but soft demand (+0.1% this quarter) keeps it on the watch list.
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Returns
Great2.0%return rate — above 5% kills the launch gate
Avg price
Good$14.48avg listing price — sweet spot $15–$100
Price range
Good$7.45–$26.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$442K$442K/yr · 403K searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,680avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.1%90-day search growth — must beat 0% to launch