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pink lock
Skip itSoft demand (-10.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$5.01–$25.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.19avg listing price — sweet spot $15–$100
Market size
Bad$94K$94K/yr · 136K searches
Review moat
Bad9,611.58avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-10.3%90-day search growth — must beat 0% to launch