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pink light bulbs
Skip itSoft demand (-37.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.63avg listing price — sweet spot $15–$100
Price range
Good$6.83–$24.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.0%return rate — above 5% kills the launch gate
Review moat
Okay2,874.8avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad$82K$82K/yr · 132K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-37.7%90-day search growth — must beat 0% to launch