54
picture hanging wire
Worth a lookShows searches that convert (17.8% search→purchase), but prices mostly outside the sweet spot ($4.53–$18.05) keeps it on the watch list.
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Market size
Good$815K$815K/yr · 521K searches
Review moat
Good1,418.94avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.79avg listing price — sweet spot $15–$100
Price range
Bad$4.53–$18.05cheapest to priciest tracked listing — scored on the share inside $15–$100