55
phillips screwdriver #2
Worth a lookShows low returns (1.0%), but a small market ($90K/yr) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.52avg listing price — sweet spot $15–$100
Price range
Great$5.23–$49.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Okay2,256.29avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Market size
Bad$90K$90K/yr · 53K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality