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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 35Growth 51Conversion 55Competition 21Returns 84Price range 47Avg price 89Brand share 6Review moat 68Quality gap 30

Avg price

Great$61.88

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Review moat

Good771.83

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Growth

Good+22.1%

90-day search growth — must beat 0% to launch

Price range

Okay$19.06–$191.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$169K

$169K/yr · 59K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad75%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Search terms