58
pen light
Launch itA $1.8M/yr market growing +0.7% this quarter with returns at 1.0% — clears our launch bar.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Market size
Great$1.8M$1.8M/yr · 1.9M searches
Price range
Great$6.01–$55.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.18avg listing price — sweet spot $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Review moat
Bad10,391.9avg incumbent reviews — the moat a new listing must climb