37
peel and stick toilet paper holder
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.77avg listing price — sweet spot $15–$100
Price range
Good$6.69–$25.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Okay+17.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,869.62avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad$54K$54K/yr · 51K searches