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parking lot light
Skip itSoft demand (-19.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great340.69avg incumbent reviews — the moat a new listing must climb
Market size
Good$760K$760K/yr · 169K searches
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good3.0%return rate — above 5% kills the launch gate
Avg price
Okay$180.84avg listing price — sweet spot $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$30.14–$467.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-19.5%90-day search growth — must beat 0% to launch
Signals High Price