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51

par36 led landscape bulb

Worth a look

Shows a sweet-spot price point ($30.73 avg), but a small market ($28K/yr) keeps it on the watch list.

Market size 7Growth 33Conversion 52Competition 67Returns 69Price range 92Avg price 95Brand share 59Review moat 94Quality gap 28

Avg price

Incredible$30.73

avg listing price — sweet spot $15–$100

Review moat

Great113.4

avg incumbent reviews — the moat a new listing must climb

Price range

Great$12.51–$76.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Growth

Okay+6.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$28K

$28K/yr · 22K searches

Search terms