40
par20 led bulbs
Skip itSoft demand (-10.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.38avg listing price — sweet spot $15–$100
Review moat
Good1,013.43avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.05–$28.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$114K$114K/yr · 74K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-10.0%90-day search growth — must beat 0% to launch