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paper star lantern
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Review moat
Great325.39avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.29avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.41–$28.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Okay+18.1%90-day search growth — must beat 0% to launch
Returns
Bad6.0%return rate — above 5% kills the launch gate
Market size
Bad$75K$75K/yr · 417K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale