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paper lanterns
Launch itA $877K/yr market growing +26.1% this quarter with returns at 4.3% — clears our launch bar.
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$18.52avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Great$877K$877K/yr · 2.5M searches
Review moat
Good701.16avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.18–$33.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.1%90-day search growth — must beat 0% to launch
Returns
Okay4.3%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale