45
pantry door
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Review moat
Great273.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Avg price
Okay$209.46avg listing price — sweet spot $15–$100
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Price range
Bad$7.28–$563.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$34K$34K/yr · 233K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale