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overhead door keypad
Skip itHigh returns (10.3%) — this niche doesn't clear our bar today.
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$27.10avg listing price — sweet spot $15–$100
Price range
Great$13.98–$47.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$112K$112K/yr · 34K searches
Review moat
Okay3,991.33avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad88%top-5 click share — a locked-up shelf
Returns
Bad10.3%return rate — above 5% kills the launch gate
Signals High Returns