45
over the tank toilet paper holder
Skip itA small market ($65K/yr) — this niche doesn't clear our bar today.
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good931.72avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.44–$25.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.66avg listing price — sweet spot $15–$100
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Market size
Bad$65K$65K/yr · 123K searches