49
outside lights for house
Skip itSoft demand (-27.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$35.32avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Market size
Good$412K$412K/yr · 911K searches
Price range
Good$12.53–$173.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,132.68avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand