55
outlet tester
Worth a lookShows searches that convert (12.0% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$22.96avg listing price — sweet spot $15–$100
Market size
Great$1.7M$1.7M/yr · 611K searches
Price range
Great$6.00–$60.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Okay3,984.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality