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53

outdoor uplighting

Worth a look

Shows a sweet-spot price point ($63.67 avg), but a small market ($145K/yr) keeps it on the watch list.

Market size 31Growth 58Conversion 34Competition 80Returns 35Price range 52Avg price 88Brand share 69Review moat 74Quality gap 32

Avg price

Great$63.67

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Review moat

Good532.6

avg incumbent reviews — the moat a new listing must climb

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Growth

Good+32.0%

90-day search growth — must beat 0% to launch

Price range

Good$12.34–$177.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$145K

$145K/yr · 84K searches

Products