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outdoor under eave lighting
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,125.39avg incumbent reviews — the moat a new listing must climb
Avg price
Good$156.55avg listing price — sweet spot $15–$100
Market size
Good$346K$346K/yr · 502K searches
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Price range
Bad$21.24–$520.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad9.9%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale