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outdoor smart plug
Worth a lookShows sweet-spot pricing room ($14.20–$25.63), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Price range
Great$14.20–$25.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.33avg listing price — sweet spot $15–$100
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 609K searches
Growth
Good+58.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.1%return rate — above 5% kills the launch gate
Review moat
Bad5,011.73avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Signals High Returns