71
outdoor post lights
Launch itA $2.1M/yr market growing +66.1% this quarter with returns at 3.5% — clears our launch bar.
Market size
Incredible$2.1M$2.1M/yr · 2.3M searches
Avg price
Incredible$41.00avg listing price — sweet spot $15–$100
Price range
Great$12.01–$73.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Growth
Great+66.1%90-day search growth — must beat 0% to launch
Review moat
Good1,381.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand