60
outdoor outlet
Worth a lookShows a sweet-spot price point ($20.06 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$20.06avg listing price — sweet spot $15–$100
Growth
Great+67.8%90-day search growth — must beat 0% to launch
Price range
Good$4.56–$38.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Good$603K$603K/yr · 668K searches
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Okay1,749.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality