58
outdoor motion light
Worth a lookShows a sweet-spot price point ($28.29 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$28.29avg listing price — sweet spot $15–$100
Price range
Great$10.92–$67.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Good$476K$476K/yr · 491K searches
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Review moat
Bad9,913.02avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand