55
outdoor led light bulb
Worth a lookShows no brand lock-in (top 5 brands take 52% of clicks), but soft demand (-16.0% this quarter) keeps it on the watch list.
Brand share
Great52%top-5 brand share — no brand owns this niche
Avg price
Great$18.19avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Good$6.91–$37.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$260K$260K/yr · 286K searches
Review moat
Okay2,967.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand