Skip to content
45

outdoor globe lights

Skip it

A deep review moat (6,758 avg reviews) — this niche doesn't clear our bar today.

Market size 26Growth 63Conversion 33Competition 43Returns 42Price range 86Avg price 95Brand share 25Review moat 24Quality gap 50

Avg price

Incredible$28.71

avg listing price — sweet spot $15–$100

Price range

Great$9.93–$56.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+41.2%

90-day search growth — must beat 0% to launch

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay$107K

$107K/yr · 141K searches

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Review moat

Bad6,758.36

avg incumbent reviews — the moat a new listing must climb

Products