60
outdoor chandelier
Worth a lookShows a thin review moat (120 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great119.61avg incumbent reviews — the moat a new listing must climb
Avg price
Great$50.67avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Good$22.26–$127.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+48.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$520K$520K/yr · 1.1M searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Returns
Okay4.9%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals High Price