47
ott light replacement bulbs
Skip itSoft demand (-16.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.27avg listing price — sweet spot $15–$100
Review moat
Great305.17avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.30–$44.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Bad6.4%return rate — above 5% kills the launch gate
Market size
Bad$74K$74K/yr · 59K searches
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Signals High Returns