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orange tea lights
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+17.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.15avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,669.93avg incumbent reviews — the moat a new listing must climb
Price range
Okay$7.52–$19.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$16K$16K/yr · 26K searches