30
orange night light bulbs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,287.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Avg price
Okay$10.29avg listing price — sweet spot $15–$100
Competition
Bad91%top-5 click share — a locked-up shelf
Market size
Bad$16K$16K/yr · 16K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$7.65–$13.52cheapest to priciest tracked listing — scored on the share inside $15–$100