51
on off magnet
Worth a lookShows a sweet-spot price point ($58.22 avg), but soft demand (-12.5% this quarter) keeps it on the watch list.
Avg price
Great$58.22avg listing price — sweet spot $15–$100
Review moat
Great262.54avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Okay$10.22–$213.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$142K$142K/yr · 114K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Signals High Price