45
on air sign
Skip itSoft demand (-2.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.61avg listing price — sweet spot $15–$100
Review moat
Great236.95avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.71–$49.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay3.0%return rate — above 5% kills the launch gate
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$134K$134K/yr · 267K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.0%90-day search growth — must beat 0% to launch