49
oil rubbed bronze door knob
Skip itSoft demand (-1.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$55.62avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Good$12.42–$147.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$403K$403K/yr · 259K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay1,715.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Returns
Okay5.0%return rate — above 5% kills the launch gate
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Signals High Price