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oak wood filler
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.21avg listing price — sweet spot $15–$100
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Price range
Okay$6.38–$18.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,942.53avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad$90K$90K/yr · 79K searches
Brand share
Bad100%top-5 brand share — brand-locked demand