30
no drill door lock
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$15.76avg listing price — sweet spot $15–$100
Price range
Good$11.58–$24.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Review moat
Bad10,333.6avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.5%return rate — above 5% kills the launch gate
Market size
Bad$37K$37K/yr · 36K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns