51
night light bulb
Worth a lookShows searches that convert (16.5% search→purchase), but prices mostly outside the sweet spot ($5.09–$11.83) keeps it on the watch list.
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Good$811K$811K/yr · 707K searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,927.64avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.95avg listing price — sweet spot $15–$100
Price range
Bad$5.09–$11.83cheapest to priciest tracked listing — scored on the share inside $15–$100