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neon vest
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Price range
Good$6.73–$25.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.2%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Good$12.52avg listing price — sweet spot $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,326.22avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$52K$52K/yr · 203K searches