56
neon sign
Launch itA $4.3M/yr market growing +4.3% this quarter with returns at 0.7% — clears our launch bar.
Market size
Incredible$4.3M$4.3M/yr · 7.6M searches
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$74.90avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,517.48avg incumbent reviews — the moat a new listing must climb
Price range
Okay$11.19–$252.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals High Price