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neon name sign
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$71.84avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$6.52–$171.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,996.64avg incumbent reviews — the moat a new listing must climb
Market size
Okay$236K$236K/yr · 373K searches
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals High Price