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navy blue lamp shades
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but a small market ($42K/yr) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$32.96avg listing price — sweet spot $15–$100
Price range
Great$10.63–$97.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great273.08avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Returns
Bad7.0%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$42K$42K/yr · 126K searches
Signals High Returns