35
navien
Skip itSoft demand (-42.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible55.17avg incumbent reviews — the moat a new listing must climb
Avg price
Great$94.69avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Bad5.0%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$10.74–$498.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$45K$45K/yr · 32K searches
Growth
Bad-42.6%90-day search growth — must beat 0% to launch