56
multitool
Launch itA $13.8M/yr market growing +5.2% this quarter with returns at 2.0% — clears our launch bar.
Market size
Incredible$13.8M$13.8M/yr · 9.9M searches
Avg price
Great$66.92avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Okay$10.21–$197.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,021.42avg incumbent reviews — the moat a new listing must climb
Signals High Price