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mr16 halogen bulb 50w
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Great497.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.34avg listing price — sweet spot $15–$100
Price range
Okay$4.31–$24.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Market size
Bad$21K$21K/yr · 19K searches
Signals Low Review Barrier