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54

motion sensor plug

Worth a look

Shows a sweet-spot price point ($24.67 avg), but high returns (5.5%) keeps it on the watch list.

Market size 33Growth 25Conversion 56Competition 62Returns 23Price range 86Avg price 95Brand share 74Review moat 76Quality gap 80

Avg price

Incredible$24.67

avg listing price — sweet spot $15–$100

Price range

Great$11.69–$42.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great470.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay$159K

$159K/yr · 137K searches

Growth

Bad-0.7%

90-day search growth — must beat 0% to launch

Returns

Bad5.5%

return rate — above 5% kills the launch gate

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